ROAD TO EUPHORIA MUSIC FESTIVAL:  SxSW 2016 SHOWCASE + EVENTS

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With
music portion of South by Southwest upon us, the Live Music Capital of
the World prepares for hoards of music lovers and industry folks alike
to descend upon its fair city. New to SxSW’s offerings will be
Euphoria’s first ever official showcase that will give fans a taste of
what they can expect during the fifth anniversary festival this April 7-10, 2016. Taking place on Friday, March 18th from 5:30 to 10 p.m. at Kingdom at 103 E. 5th Street in downtown Austin, this badge-exclusive event will feature Kenny Dope, The
Revenge, Dollkraut, Wrestlers and a special DJ set by The Juan MacLean.
In addition to Euphoria’s official showcase, a special Road To Euphoria
showcase will take place tonight, Monday, March 14th from 5:30 to 10
p.m. at Ethics Lounge at 422 Congress Avenue. Sponsored by Vivid Sound
Entertainment, the event will feature Louis The
Child, Flamingosis, Feature Cuts, Bee’s Knees, Kealin Ellis,
Sardashhh, Fausuto, Soundscape, Jay Fresh, Willgood & Zander. The
event is free by RSVPing here.

Euphoria
has also revealed that it will present its first-ever Silent Disco at
the fifth anniversary festival in an effort to keep the party going well
after the main stages end.  Created exclusively for Euphoria’s
overnight campers, the stage will be presented by San Francisco’s famed HUSHconcerts, formerly Silent
Frisco. Behind over 160 events in 2016 alone, HUSHConcerts has made its
mark through immersive “HUSHcasts” at festivals such as Electric
Forest, Lightning in a Bottle, Gathering of the Vibes, Bottlerock, and
Treasure Island Music Festival. With deep ties to Austin through their
tireless support of the legendary art space Austin Enchanted Forest, the HUSHcast
will be free to all campers. The late night experience will feature
enhanced headphones to showcase an array of local performers,
including: The Peligrosa Crew, featuring DJ Manny, Orion and Manolo
Black; DJ Mancub, of the Space Cowboys; silent disco pioneer Motion
Potion, spinning a three-hour Radiohead set; Madhatter; Aaron Jackson;
DJ Knowledge; Irie Samurai; Ryan Viser; Bonus Junk; Happy
James; Lawrence & Celauro; Nassif & Zaa; Gun Shmiff; and
Willgood. Full details on Euphoria’s Silent Disco sets can be found at www.euphoriafest.com.

With
the knowledge that a festival cannot live off music alone, Euphoria has
partnered with some of the top brands in Austin and the world to
enhance the overall experience. This year, festival goers can begin each
day with free yoga classes led by Austin’s own Sukha Yoga at the Dragonfly Stage overlooking the Colorado River.  Euphoria will also have an expanded food truck park featuring some of Austin’s most diverse offerings, including: Buddha’s
Brew Kombucha, DFG Noodles, Mission Dogs, PickAChili, Revenge of the
Pork BBQ, Southside Flying Pizza, Texas Ice Queens and more. For fans
looking to kickback, Austin’s Alamo Drafthouse will be bringing the cinema to Euphoria with a collection of off-kilter flicks and surprise appearances.

In
addition to these activations, Euphoria has handpicked sponsor-partners
to bring their own style to Austin’s homebuilt festival. Selfeo, a
cutting-edge app that provides users with the ability to transform a
single device into a customized, multi-screen viewing environment, will
be hosting electronic charging and water stations. Coca-Cola,
brings an interactive “Share A Coke” station- a great place to chill out
and beat the heat.  Mike’s Hard Lemonade will be bringing their “Mike’s
Harder" Tasting Station, for 21+ patrons, featuring an intensely
refreshing and boldly flavorful alcohol experience. In a phrase: it’s
kick ass. HARDER is available in 12 drool-inducing flavors, Lemonade,
Strawberry, Black Cherry, Cranberry, Blood Orange. Euphoria is also excited to announce its healthcare partner, ORIG3N. Encouraging
fans to participate in the future of medicine, you can contribute a
small sample of blood to support future medical research and sign up for
a new genetic test granting you access to information in your personal
code- allowing you to make choices about your lifestyle, fitness, and
skin care choices.  Euphoria is also making getting to and from the festival a breeze by teaming-up with Lyft, for
premium drop-off points and cool swag at their tent inside the
festival. Also don’t forget to take advantage of $20 free rides for
first time users. Other 2016 sponsors include: Dos Equis, Red Bull, and Chaco Footwear.

Finally,
Euphoria is broadened its efforts to give back and build a community
that goes beyond the music including a partnership with Keep Austin Beautiful.
Formed to provide resources and education to engage citizens in
building more beautiful communities, the two-year alliance will kick off
in April and will include the adoption of Carson Creek that runs along
the Ranch, five river cleanups to be held throughout the year, and
additional participation and support for Keep Austin Beautiful events.
The first of these events will be held April 2nd, when Euphoria will
call upon its local family to join in a pre-festival river cleanup at
Carson Creek Ranch. Additionally, Euphoria will be active in
the organization’s Clean Sweep event
on the morning of April 9th, inviting campers to take part in leaving
Austin in better shape than when they first arrived. Held every April,
Clean Sweep is a city-wide service day spanning 130+ sites in 31 zip
codes throughout Austin, resulting in over 29 tons of trash removed by
more than 4,000 volunteers who contribute 8,700 combined service hours.
More information, from how to get involved to river cleanup details,
will be announced in the coming weeks.

General
Admission passes are available now for $159, plus fees. Camping is now
Sold Out. with the exception of obtaining a camping pass via a Tentsile
purchase, EnlighTENTment Rental, or RV Spot lease. Multiple VIP packages
with preferred viewing areas, private bars, VIP restrooms and showers,
concierge service, luggage drop off and bell-hop services, and express
entrance are available starting at $249 (without camping).  Euphoria is
excited to roll out  a partnership with Affirm, offering clear, simple
financing to split your Eventbrite order into 3 or 6 monthly payments.
This offer patrons the most flexible option yet for affording festival
passes. Tickets are available online at www.euphoriafest.com. Euphoria is an 18 and over event.

Euphoria Music Festival is produced by Vivid Sound Entertainment. Visit www.euphoriafest.com for the most up-to-date information. Stay connected on Twitter and on Facebook.

Watch the EUPHORIA 2016 Full Lineup

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