Insomniac and C3 Presents have announced the beginning of an unprecedented partnership with the launch of their brand new music and camping festival, Middlelands, taking place in spring 2017 in Todd Mission, TX. A debut collaboration between the two industry-leading event companies – the minds behind North America’s largest festivals including Electric Daisy Carnival and Lollapalooza – Middlelands will host three days of eclectic artists and four nights of camping in a spectacular venue with creative festivities extending well beyond music.
“Over the years, we’ve imagined building something new and unique with our friends at C3 Presents,” said Pasquale Rotella, Founder and CEO of Insomniac. “Bringing together our teams will enhance the magic, diversity and community that can be created at a destination festival like Middlelands.”
“We are looking forward to working with Pasquale and the Insomniac team on this exciting new festival in our home state. Insomniac shares our vision for a quality fan experience and the fusing of our two worlds is a great opportunity to see what the next level of festival can deliver,” said Charlie Walker, Partner, C3 Presents.
To receive the latest announcements on Middlelands, fans can sign up for email updates at Middlelands.com. Be sure to follow Middlelands on Facebook, Twitter and Instagram. Additional details surrounding Middlelands will be released over the coming months.
C3 Presents creates live experiences for millions of fans across the globe, setting the new standard each year for events that are as memorable as they are spectacular. One of the world’s largest music festival producers, C3 is the force behind two iconic multi-day festivals — Austin City Limits Music Festival in Texas and Lollapalooza in Chicago and its four international editions — drawing a combined 2 million music lovers annually.