APRIL 7, 2014
Los Angeles –With the annual global Earth Day celebration set for April 22, 2014, Insomniac has announced it is donating $10,000 to TreePeople—a Los Angeles-based, environmental non-profit organization—to help finance the preservation and care of 500 trees in Southern California.
Starting today, April 17th, fans can go online and sign a voluntary pledge to embrace simple habits that benefit the environment while attending Insomniac’s events. Out of those that sign the pledge between April 17 and Earth Day, April 22, 500 random fans will receive an electronic certificate verifying that a portion of Insomniac’s $10,000 donation will be made in their name. Additionally, one lucky fan will win two complimentary tickets to one of Insomniac’s upcoming Memorial Day Weekend festivals, Electric Daisy Carnival, New York in East Rutherford, New Jersey or Audio On The Bay in Richmond, California.
The purpose of Insomniac’s Earth Day pledge is to encourage fans to make environmentally-conscious decisions, such as using reusable water canteens to decrease plastic bottle waste, practicing proper waste disposal at events to reduce trash and promote recycling as well as encourage carpooling to Insomniac festivals and events.
The online pledge is available atwww.insomniac.com/earthday2014.
As part of its charitable giving campaign, Insomniac collects $1 per ticket and $10 per guest list invitee and uses those funds to contribute to non-profits that do amazing work in the communities where we operate.
“Through Insomniac’s work with the great team at TreePeople, I’ve learned what an important role trees play in everything from keeping our air clean to conserving water,” said Pasquale Rotella, Founder and CEO of Insomniac. “I hope that our fans will show their love and support alongside us by pledging to make a positive impact on Mother Earth because we can all use a cooler, cleaner and greener place to live.”
“With Los Angeles experiencing a historic drought, we need to make every effort to both conserve water – and help our city’s trees to survive,” says TreePeople Founder and President Andy Lipkis. “We are so happy to have Insomniac’s loyal fan base be a part of positive change.”
TreePeople is an environmental nonprofit organization dedicated to building an eco-friendly future for Los Angeles communities through education, forestry programs, demonstration projects and policy outreach. Founded over 40 years ago, Tree People has offered Los Angeles residents the chance to participate in collaborative greening projects to expand their understanding of environmentally friendly living as well as adequate tree care and sustainable living practices.
To stay up to date with the latest Insomniac news, visitwww.insomniac.com
For more information on TreePeople, visitwww.treepeople.org