G-STAR Hosts ‘RAW RAVE’ at Amsterdam’s Rijksmuseum During Amsterdam Dance Event 2019


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To celebrate its 30th anniversary, G-Star RAW hosts a unique music experience on Thursday October 17, 2019. The ‘RAW RAVE’ will take place during Amsterdam Dance Event at the world-renowned ‘Rijksmuseum.’ The museum’s iconic Bicycle Passage provides the backdrop for the performances of Boys Noize, De Staat and TITIA.

In line with G-Star’s unconventional and innovative design ethos, RAW RAVE headlines a combination of unrelenting music acts creating a futuristic stroboscope-powered mosh pit. The RAW RAVE marks the start of a three-year partnership with Amsterdam Dance Event, a club festival that welcomes over 400,000 people and over 2,500 artists.

Off-the-chain rock band De Staat will play a thundering live show alongside techno punk wizard Boys Noize whose sets fly in the face of convention at every turn. Amsterdam based TITIA kicks off the night with a mix of rave, breakbeat, acid and electro.

G-Star “RAW RAVE” – Amsterdam Dance Event 2019

G-STAR ‘RAW RAVE’ at Amsterdam’s Rijksmuseum, Amsterdam Dance Event 2019

The event is free of charge and has limited capacity. RSVP is possible by registering as a group of max 4 people, which can be done on www.g-star.com/rawrave. Registration closes on October 13 at 23.59pm. The final attendees will be chosen and notified on October 15 from 8am on. A livestream of the event will be broadcast via Instagram, Facebook and Youtube.

Founded in 1989, G-Star RAW’s unrelenting passion for denim has driven the brand to take craftsmanship to the next level. “Hardcore Denim” is the philosophy that pushes the brand to invent and explore – down to the smallest detail. With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering styles and challenging industry standards. Innovation and sustainability are at the core of the G-Star DNA and the brand is committed to lead by example and develop sustainable solutions for the future of fashion. Visit g-star.com or download the G-Star RAW app from the App store or Google Play.

G-Star RAW: Website | Twitter | Instagram | Facebook | YouTube

RIJKSMUSEUM: Website | Facebook | Instagram | Twitter

AMSTERDAM DANCE EVENT: Website | Facebook | Instagram | Twitter