Armada Launches U.S. Headquarters in NYC and Announces Full Partnership with U.S. Radio Promoter George Hess


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Armada Music and U.S. radio promoter George Hess turn existing collaboration into full partnership…Opens official Armada Music USA Digs in NYC


After working together closely for many years, Armada Music and U.S. consultant and radio promoter George Hess have upgraded their partnership. Through this intensified partnership, Armada Music aims to push further into North American territory than it has ever done before. Additionally, the Amsterdam-based record label will open a brand-new office in New York today. Hess will launch the New York office as the record label’s representative in North America, focused on promoting its artists and labels.

Armada Music and George Hess first started working together about seven years ago and their collaboration proved successful in the following years. Through their joint efforts, the artists and labels of Armada Music gained a stronger foothold in North America and both Armada Music and George Hess saw their hard work pay off when Armin van Buuren received a Grammy® nomination for worldwide smash ‘This Is What It Feels Like’. George Hess’ representation of Armada Music will be exclusive within the independent Dance genre.

Maykel Piron, CEO Armada Music: “I’m extremely excited about this new chapter together with George. This year, we’ve launched even more artists and labels under our umbrella than last year and we will continue signing more acts and label partnerships. Our music and brand is in perfect hands with George and his team in America. From working with George in these last years, I can only say positive things about George and the way he works on our artists and releases. He’s a true music person with the right experience to take our music to the next level in the most exciting territory in the world. Besides that, we at Armada strongly believe that working with nice and positive people benefits our company, our artists, and our product. George is one of the nicest persons in this industry. We are happy to be surrounded with his energy.

George Hess: “In the years I’ve worked with Armada, I’ve seen a lot of amazing milestones. I’ve watched them diversify with acts like Lost Frequencies and the pop success of Armin Van Buuren. I’ve watched them grow to become a company of over 100 people, all positive, motivated, and passionate from the top down.  That top down management style is exactly what has kept them on top of their game, and our relationship successful. On my 26th year of working in this industry, I am humbled to be involved in building out the brand, services and labels in the US with the team.