Today, Capitol Records released “Bloom,” the new single from Troye Sivan’s forthcoming album. Download/stream “Bloom” HERE and view the accompanying lyric video, which was animated by Jason Ebeyer, HERE .
Details regarding Troye’s new album and upcoming headline tour will be announced soon. The official Troye Sivan app is now available on Apple Store and Google Play. Fans who download the app will have access to exclusive content, merchandise, pre-sales and more.
“My My My!” – the first single from the new album – was the top trending topic worldwide on Twitter after its release in January. Combined global streams of the track now exceed 130 million. The official video, directed by Grant Singer (Lorde, The Weeknd), became the #1 trending clip on YouTube and has upwards of 25 million views.
Pitchfork named “ My My My !” as one of the “first great songs” of 2018 and noted, “Sivan is celebrating pure joy, the feeling of being swept up and rendered invincible by new love.” NYLON praised the “self-empowering liberation anthem” and Rolling Stone found it “joyous.” Reviewing the video, NPR Music said, “Troye Sivan cements his image as a gay pop icon.”