JULY 10, 2013
King of punk rock dance music Sir Bob Cornelius Rifo, better known as The Bloody Beetroots, has debuted the video for his latest single, “Out of Sight” featuring Paul McCartney & Youth on MTV – WATCH video below! The video, directed by Charlie Lightening (P!nk, Arcade Fire, Bjork) who also directed the video for “Church of Noise,” sees The Bloody Beetroots in his natural habitat, rocking out and orchestrating a haunting choir – with an appearance by the legendary Paul McCartney himself! The Bloody Beetroots will release the forthcoming album HIDE on September 17th (Ultra Music). HERE to purchase“Out of Sight” on iTunes.
Sir Bob Cornelius Rifo, alias The Bloody Beetroots has always been an anomaly amidst the cocooned trends and coddled pedigrees of dance music. After fits and starts in Italian garage-punk bands, Rifo launched The Bloody Beetroots in 2007 and over the next few years, he would win the support of electro house heavyweights Etienne de Crecy and Alex Gopher in Europe and Dim Mak’s Steve Aoki stateside. On Rifo’s watch, anything’s not only possible – but from the sheer vastness of sounds and media that have materialized – probable as well. From the start Mr. Bloody Beetroot has been capable of seamlessly crossing genres, diving into everything from new wave to the primal screams of hardcore punk.
His most recent collaborations include studio sessions with Youth and remixing Killing Joke, an opportunity very few are entitled to. After working closely with Dennis Lyxen from The Refused on the single smash club record “Church of Noise,” Rifo developed an online community and cult following that embraces the freedom of art, speech and chaos – www.therealchurchofnoise.com. From one-man studio production to full live band shows with The Bloody Beetroots Live and DJ show touring as The Bloody Beetroots DJ set, Sir Bob Cornelius Rifo is a pioneer, reinventing the landscape of electronic music. Sir Bob Cornelius Rifo is currently touring as The Bloody Beetroots LIVE – HERE for upcoming tour dates!