[Watch] Martin Solveig Stars As ‘CHEYEN’ in Third & Final ‘BLOW’ Commercial

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DEC. 11, 2013

“Work Hard, Play Hard, Fuck Mondays!” – Cheyen

Following two side-splitting video endorsements from Hollywood actor come Kung-Fu champion BRUCE LUKE and undisputed ‘King of the Catwalk’ OLLI SPRINGER back in November – not forgetting the hilarious ‘Blow Dance Tutorial’ courtesy of GARY COURSE of course – Martin Solveig and Laidback Luke today unveil the identity of the rising star behind the third and final commercial for their now globally cherished ‘spray of life’, BLOW, before the full music video is unleashed on the world on Wednesday 18th December.

Hailing from San Diego, California, and having made considerable waves across the dance music community of late, Martin and Luke now present young upstart and budding superstar DJ CHEYEN!


Ever growing in popularity for his fun-filled beats, energetic performances, super-soft hair and frivolous outlook on life, DJ CHEYEN embodies the absolute essence of the ‘Generation Y’ DJ. His motto? “Work hard, play hard, FUCK MONDAYS!”

Due to unprecedented and overwhelming demand for BLOW, there is now a six-month long waiting list for the ‘spray of life’ that everybody’s talking about. While Martin Solveig and Laidback Luke continue to make adjustments to production in order to satisfy demand, fans can be advised that limited stock of the official BLOW soundtrack is still available exclusively at Beatport while they wait.


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