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JUNE 17, 2013 NYC



King of punk rock dance musicSir Bob Cornelius Rifo, better known as The Bloody Beetroots, will release his sophomore album HIDE on September 17th (Ultra Music). The highly-anticipated follow up to 2009’s Romborama, HIDE is brimming with stellar cameos including single “Out of Sight” featuring the legendary Paul McCartney & Youth! Rolling Stone says, “‘Out of Sightfinds the old Beatle appealing to the stadium EDM crowd in a heavily thumping, airily melodic track on which he wails in his finest Little Richard mode,”-HERE to listen and HERE to purchase“Out of Sight” on iTunes.

“I’m really proud to have had the chance to work with such a legendary figure,” Sir Bob Cornelius Rifo said about the collaboration with Paul McCartney and Youth. “I was impressed by the creative energy in the room when you get three musicians from three different generations vibing together in the studio.”

Sir Bob Cornelius Rifo a.k.a. The Bloody Beetroots has always been an anomaly amidst the cocooned trends and coddled pedigrees of dance music. After fits and starts in Italian garage-punk bands, Rifo launched The Bloody Beetroots in 2007 and over the next few years, he would win the support of electro house heavyweights Etienne de Crecy and Alex Gopher in Europe and Dim Mak’s Steve Aoki stateside. On Rifo’s watch, anything’s not only possible – but from the sheer vastness of sounds and media that have materialized – probable as well. From the start Mr. Bloody Beetroot has been capable of seamlessly crossing genres, diving into everything from new wave to the primal screams of hardcore punk.

His most recent collaborations include studio sessions with Youth and remixing Killing Joke, an opportunity very few are entitled to. After working closely with Dennis Lyxen from The Refused on the single smash club record “Church of Noise,” Rifo developed an online community and cult following that embraces the freedom of art, speech and chaos –www.therealchurchofnoise.com. From one-man studio production to full live band shows with Bloody Beetroots Death Crew 77 and DJ show touring as The Bloody Beetroots DJ set, Sir Bob Cornelius Rifo is a pioneer, reinventing the landscape of electronic music.

The Bloody Beetroots recently released a video electro house jam for“Spank” ft. TAI & Bart B More off the forthcoming album, HIDE – WATCH VIDEO BELOW: