May 11, 2013 NYC
International DJ & Producer, Axwell, today announces the release of the long awaited track “Center of the Universe” on Ultra Music as well as the launch of a brand new cutting edge interactive video for the track. Anticipated for a few years now by his fanbase, currently the only way to hear the original version of the single for now is via the interactive video site.
Uniquely, fans will have the privilege of hearing a remix of the single before the original edit, as Pete Tong debuts Axwell’s Remode version of the single last night (Friday, May 10th) on BBC Radio 1.
The ground-breaking interactive video for “Center Of The Universe”, launched today via Carlsbergas part of their long-standing partnership with Axwell on their now global ‘Where’s The Party?’ campaign. Users are invited to follow the story of a man on a journey to find the party. Viewers must#followthebeat and explore Axwell’s new track using dynamic web audio technology. The full official music video premiere will be on Tuesday, May 21st.
Fresh off the back of the Swedish House Mafia final world tour, and now returning as a solo artist to play his first hometown show in over a year, Axwell has partnered with Where’s The Party?
to both curate and headline a massive tent for 9,000 party-goes at the iconic Swedish Maritime Museum
in Stockholm which will be transformed into a nightclub space for the first time ever. Carlsberg will be offering consumers from around the world the chance to be there and tickets can also be purchased for the event from www.smarturl.it/AxwellWTP