In 2018, we are introduced to a new sound, a new direction, from everyone’s favorite Danish DJ & producer – MORTEN. Released on March 30th via Warner Music Denmark / Warner Bros. Records, ‘FAMILY’ features Def Jam-signed & Harlem native, Dave East and while it may serve as MORTEN’s first official urban release, it will certainly not be his last.
MORTEN’s high-caliber, left-of-center production prowess landed him sessions with Atlanta’s super producer familia 808Mafia. First in a series of urban releases for him, ‘FAMILY’ balances traditional urban elements with small, subtly organic electro-drops while an old 60s-soul sample drives the record home.
Continuing to push the envelope of his personal brand, MORTEN launched & sold out his newest capsule collection in just 45 minutes, earning him the title of most successful merchandise launch ever in Denmark. His collection, in partnership with World Wildlife Fund, served as a massive awareness initiative for climate change & its impact on polar bears, the animal who serves as the face of MORTEN’s merchandise line. All proceeds from the capsule’s sales were donated to the WWF and the two hope to collaborate on initiatives of similar nature in other territories around the world.