A First-Of-Its-Kind Virtual Reality Game Featuring the Exclusive New Track ‘Saved’
Absolut® Labs unveils Absolut deadmau5 – an interactive virtual reality gaming experience created in collaboration with world renowned electronic musician deadmau5, which invites fans to join the artist on an epic night out in his own virtual world.
As the latest venture from Absolut Labs, the brand’s nightlife think-tank and idea incubator, Absolut deadmau5 is part of the brand’s ongoing mission to redefine and reimagine nightlife through its Absolut Nights campaign. Connecting people in new and unexpected ways – both in the real world and, now, the virtual world – is in the DNA of the Absolut Nights campaign, creating nights that memories are made of.
Starting July 27, the Absolut deadmau5 app will be available for download in all major app stores, including iOS, Android and Samsung, and is best experienced using the Limited Edition Absolut deadmau5 VR cardboard headsets – available for pre-order starting today, for $15, at www.Absolutdeadmau5.com.