Steve Aoki and Yellow Claw’s music video for “Lit” featuring Gucci Mane and T-Pain is the third video installment released from Aoki’s chart-topping album KOLONY, following visuals for “Without U” and “Night Call.” Kolony debuted at #1 Album on the iTunes US Electronic Chart last month. Each video release off the project takes place in a different room of the Dim Mak Manor that corresponds to the vibe and feeling of that particular song.
For this video, since “Lit” is one of the most high-energy tracks on the album, it takes place in the Royal Court. It’s a flurry of activity as different exotic acts — from a contortionist, to a belly dancer, to a fire breather — cycle in front of Gucci’s throne, matching the frenzied pace of the song and the booming performances delivered by Gucci and T-Pain.
Steve Aoki is a two-time Grammy-nominated electronic dance music superstar who stands as one of pop music’s most tireless multi-hyphenates. One of the Top 50 artists in the world on Spotify, Aoki has continuously established himself as one of music’s most notable names and faces, boasting an illustrious catalog with chart-topping hits. This past year, his latest single with Louis Tomlinson of One Direction fame, “Just Hold On,” reached #1 iTunes overall in 43 countries including the UK, and #1 iTunes Dance in 50 countries including the US. Aoki also earned his latest Grammy nomination this past year for the Best Music Film category via his Netflix original documentary I’ll Sleep When I’m Dead, which debuted at the Tribeca Film Festival and chronicles his fast-paced life as a DJ/producer and offers fans a firsthand look into his world.
In 1996, Steve Aoki founded DIM MAK and developed it into an influential independent record label and music lifestyle brand. Responsible for launching the careers of seminal acts such as Bloc Party, The Bloody Beetroots, The Chainsmokers, Deorro, Keys N Krates and countless others, the independently owned DIM MAK has consistently pushed new musical movements via its staunch DIY ethos. With a back-catalog hundreds of records deep, a history of legendary live events, and a fully formed clothing line, Dim Mak continues its global mission of promoting boundary-pushing music and culture ‘by any means necessary.