For over ten years, Eric Prydz has been synonymous with immaculately produced and unique sounding electronic music. The Platinum-selling producer is responsible for some of the biggest progressive house tracks of the last decade, not to mention some of the most technically impressive live shows of any touring artist.
Prydz began building his craft in Stockholm, Sweden, where he played extended intimate club gigs while constructing his artistic identity. Here, Prydz refined his signature sound, blending together influences as varied as Depeche Mode, Parliament, and Swedish techno legend Cari Lekebusch. It’s little wonder, then, that Prydz has refused to constrain himself to one sound, and indeed is behind two of electronic music’s most celebrated monikers, Pryda and Cirez D.
Pryda is Prydz’s most well-known alias, one whose sound is replicated endlessly in dance music. Listen to the discographies of any current electronic music success and you can hear Pryda’s influence—the ‘Pryda Sound,’ comprised of immaculately layered melodies and harmonies, is now almost a sub-genre unto itself. Pryda’s origins can be traced back to 2004, with the releases of “Aftermath” (2005), “Muranyi” (2007) and “Pjanoo” (2008) solidifying the Pryda name within the new breed of progressive house. The 2012 release of the three-disc album, Eric Prydz Presents Pryda, offers a full retrospective of one of dance music’s most storied discographies.
Cirez D offers a stark contrast to the rich melodies of Pryda, its stripped-back techno dark, raw, and designed for ominous warehouses and long, late-night sets. It’s a deliberate point of focus for Prydz, who relishes playing those environments, and Cirez D, like his other monikers, offers him the freedom to make and release the records that he wants to play, unconstrained by expectations.
Prydz’s productions are only one half of the story. As a DJ, he’s been celebrated as one of the most consistent live performers around. It’s not only his abilities that set him apart, but the vision behind his performances. In 2011, Prydz debuted EPIC (Eric Prydz In Concert) at London’s Brixton Academy. At its core, EPIC offered a way to visually experience Eric’s music, its pioneering use of holograms and sheer ambition of scale wowing the industry. EPIC’s subsequent iterations have only grown from there: EPIC 2.0 made its way stateside, EPIC 3.0 filled up New York’s iconic Madison Square Garden, while the sold-out EPIC 4.0 tour, earned praise from Resident Advisor for his ability to “create a common ground between a techno fan and a candy raver… he has a real understanding of how dance music culture works, along with the necessary pop savvy to pull off shows of EPIC 4.0’s magnitude.” In May Prydz will perform EPIC 5.0 in London, it’s his biggest show to date, with 15,000 tickets selling out in just a day.
Stream Here: http://bit.ly/2vlSyaq
VINYL [Ltd 12″ Blue] – Available September 9th
A. The Accuser
AA. On Off (Pryda Remix) [VINYL ONLY]
Eric Prydz at Hï Ibiza Residency Dates:
August 1st, August 8th, August 15th, and August 22nd
Eric Prydz: EricPrydz.TV | Facebook | Twitter | YouTube | Spotify
