Electric Zoo to Debut in China
Made Event, a premier producer of electronic music events and the creator of the Electric Zoo Festival, recently revealed that Electric Zoo will be coming to Shanghai, China in November of 2016. The announcement follows the recent success of Electric Zoo: Wild Island, hosted in New York City over Labor Day weekend 2016.
“Electric Zoo: Countdown Shanghai” will take place on November 12, 2016 at the Expo Park in Shanghai, China. Festival organizer Made Event is excited to partner with Kanjian, a leading music service company in Asia, to promote this historic event. The “Countdown Shanghai” preview event will be the first Electric Zoo production in China.
After completing the massively successful New York City event over Labor Day weekend, which led to the Shanghai expansion, Electric Zoo is excited to bring an ongoing presence to the city. “Electric Zoo: Countdown Shanghai” will feature a lineup of world-class artists and performers. In addition to creating customized theme art specifically for the event, Made Event will be bringing to Shanghai various highlights from New York’s Electric Zoo: Wild Island including the giant octopus stage, animal-themed costume performers and much more.
“Following the success of Electric Zoo New York 2016 we felt the perfect next move was to continue the expansion of the festival to new markets. We couldn’t have picked a more exciting market – Shanghai, or a better partner – Kanjian,” said Adam Richman, SVP of Made Event-New York and Director of Electric Zoo at SFX Entertainment, Inc. “Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia.”
Having recently expanded the brand globally to Mexico and Japan, Electric Zoo believes Shanghai is the perfect place to hold its next international event.
“The world’s great cities are where people come together, get creative, innovate, and inspire. Electric Zoo was created in one of those cities – New York – and we can’t wait to bring it to another one – Shanghai,” said Jeff Wright, Creative Director at Made Event. “Electric Zoo is all about bringing people together in the places where that balance and exchange of energy happens. We can’t wait to share a first taste of the Electric Zoo experience with the people of China!”
The Expo Park location in Shanghai was chosen to introduce the people of China to Electric Zoo because it harmoniously combines the allure of nature with the energy of the city. Made Event will be working closely with Kanjian to develop a unique festival environment that will give attendees an Electric Zoo experience like no other.
“Kanjian, meaning ‘to be seen’, is committed to bringing the world’s best music to China,” said Mr. Shen, Chief Executive Officer of Kanjian. “The music industry is about to take a tremendous leap forward in the name of EDM, and we’re proud to lead the way and introduce the world-class Electric Zoo experience to China. In close cooperation with SFX, one of the largest producers of live events and entertainment content, we aim to propel the festival to a whole new level.”
Electric Zoo recently completed its 8th Annual Festival in New York City and is bigger and stronger than it has ever been. The three-day music festival, which took place at Randall’s Island Park in New York City, was led by a unique “Wild Island” theme and included over a hundred of the world’s biggest artists on multiple stages.
“Wild Island” featured headline performances from Tiesto, Hardwell, Current #1 Billboard artists – The Chainsmokers, Bassnectar, Porter Robinson and Steve Aoki. The weekend also served as the stateside debut of legendary party experience brands ANTS and Elrow, with an electric main stage lineup.
The three-day event marked the highest overall attendance since 2013 with 83,000 attendees. Photos of the event can be found online at www.electriczoofestival.com, on Instragram www.instagram.com/
ELECTRIC ZOO: WILD ISLAND 2016 [Photo Gallery]
Additional information regarding “Electric Zoo: Countdown Shanghai” can be found online at electriczoo.kanjian.com.