Electric Forest, the beloved Michigan festival reveals “An Intimate Expansion of Community,” offering two distinct weekends for its seventh year.
Today, Electric Forest (EF) announced that it will offer two unique weekends of the beloved music and camping festival at the legendary Double JJ Ranch in Rothbury, Michigan. The festival, which will take place June 22–June 25 and June 29–July 2, 2017, posted official news of this “Intimate Expansion of Community.” With last year’s festival selling out again in record time – a mere two weeks after tickets went on sale – Electric Forest’s move to offer two distinct, back to back weekends at a lower capacity strives to nurture the evolution and growth of the EF community while honoring the much cherished EF experience.
Read Electric Forest’s full website post HERE.
Electric Forest producers Madison House Presents and Insomniac hope that expanding the festival to two weekends in 2017 allows the EF community to invite more friends, participate in more ideas, and continue to contribute to this next chapter of Electric Forest together.
“Immediately after each year of Electric Forest I dream of what it can become in the future,” explains Electric Forest Founder/Director and President of Madison House Presents Jeremy Stein. “There is not a formula. We do not try to match the past. Instead, we challenge ourselves to raise the bar while writing a new chapter. Our collective goal is to propel creative experimentation and cultural exploration. By combining the past, present, and ideas for the future, Electric Forest can take a new and exciting form each year.”
“It’s exciting that after six years of Electric Forest we are ready to announce the next chapter of our festival experience.” said Pasquale Rotella, Co- Founder of Electric Forest and Founder and CEO of Insomniac. “In 2017, we will see Electric Forest evolve into two unique weekend experiences. I am glad EDC Las Vegas attendees will have an opportunity to rest and recharge before making the journey out to another festival. Home is where your family is, and the Forest has become another destination this community can call home.”
Entering its seventh year, Electric Forest is known for bringing together a passionate group of fans whose shared community spirit makes the festival a truly unique experience. The festival incorporates the natural beauty of the venue into carefully crafted art pieces and creatively themed environments, while colorful interactive characters and storylines blend with eclectic performing artists and musicians.
With its astonishing and unparalleled integration of music, art and community, Electric Forest delivers “The ultimate festival experience.” From the carefully curated musical lineup, to the jaw-dropping Sherwood Forest, to the festival’s unprecedented participatory spirit, to the site’s incomparable features and amenities – Electric Forest creates a vibe so thick with “camaraderie and freedom…it must be experienced to be appreciated.”
Known for fully embracing the possibilities of an engaged festival community, Electric Forest’s Plug In Program deliberately blurs the line between event organizers and attendees. With this truly unique “open source” fan engagement platform, Electric Forest harnesses the creativity and passion of its community members, offering real and tangible ways for fans to participate in and ultimately help shape the Electric Forest experience. This is a big deal, since for Electric Forest – experience trumps all.
Hailed as “an amazing example of how music and festivals can change one’s outlook on life,” it’s widely understood that “one of the most important lessons [to be] learned in the Forest is that we are all together,” and this sense of community is truly “cherished [within the community] like the incredibly rare find it is.”
Electric Forest is produced by Insomniac and Madison House Presents.